$1M+ on Amazon.
50,006 Units Moved.
A premium Korean rice-based skincare brand. TikTok discovery feeding an Amazon repurchase engine across a full year — the two channels run together so every new customer compounds.
The challenge.
A beautiful product with a clear ritual, but discovery and repurchase living in separate silos. TikTok created interest; Amazon was where buyers searched later — and the two weren't feeding each other.
What we did.
We connected the discovery channel to the repurchase channel and optimised both.
TikTok creator discovery
Wellness & skincare creators telling the rice-extract story — sensory, repeatable, algorithm-friendly.
Amazon listing + PPC
Listing optimisation and Sponsored Products so the demand TikTok created converted on search.
Review velocity
Turning first-time buyers into reviews and ratings — the trust signal that compounds ranking.
Cross-channel repurchase
A deliberate loop: discover on TikTok, repurchase on Amazon, over and over across the year.
