SERVIZIO.PRIMO
About Servizio Primo

Transatlantic
by Design.
American by
Execution.

We're an MBA-led e-commerce agency built on two continents — combining European operational discipline with US market speed. Based in Houston. Accountable in Rome.

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Our Story

Built from Two
Worlds.

Servizio Primo was founded by operators — people who had spent years inside Amazon Private Label programs and Enterprise IT at companies like Infosys and TCS — and who kept seeing the same problem: US brands with great products and no operational infrastructure to sell them at scale.

The name says it. Servizio Primo — "Service First" in Italian. Not strategy decks. Not advisory retainers. Actual operational work, done properly, delivered on time.

We structured the business across two entities deliberately — a US LLC in Houston for domestic operations and legal accountability, and an Italian SRLS in Rome for European-regulated management and global oversight. That structure isn't a tax play. It's how we hold ourselves to a higher standard than the average US agency.

01
The founding insight
Amazon PL + Enterprise IT backgrounds revealed a clear gap: US brands needed operational partners, not more consultants
02
Dual-entity structure
Servizio Primo LLC registered in Houston, TX. Servizio Primo SRLS established in Rome, Italy — two entities, one accountability standard
03
Houston as the hub
Operational headquarters anchored in Houston, TX — Central US location chosen for fulfillment zone-skip advantage to both coasts
04
Four-pillar service stack
TikTok Shop, Amazon, Shopify, and 3PL — built as an integrated stack so brands can operate across all channels from one partner
05
USA Domination strategy
100% focus on US domestic clientele — no international markets, no distraction, maximum operational depth in one market
Our Structure

Why Two Entities?
Because One Isn't Enough.

Most agencies are incorporated in one place and accountable to no one. We built a structure that holds us to a higher standard — on both sides of the Atlantic.

🇺🇸  United States
Servizio Primo LLC
Houston, Texas, USA
  • →US domestic operations — all client-facing work
  • →Legal entity for US contracts and client agreements
  • →Houston fulfillment hub — 3PL & creator seeding
  • →TikTok Shop Partner (TSP) and Creator Agency Partner (CAP) registration
  • →Amazon Seller account management and FBA operations
  • →Shopify development and ERP integrations
🇮🇹  Italy
Servizio Primo SRLS
Rome, Italy
  • →European-regulated management and strategy oversight
  • →Global accountability structure — EU compliance standards applied
  • →International vendor and supplier relationships
  • →Executive leadership and operational governance
  • →Quality assurance and service delivery standards
  • →Cross-continental knowledge transfer and best practices
Why this
matters for
you.
Higher accountability standard
Operating under both US and EU regulatory frameworks means we hold ourselves to the stricter of the two — on data, on contracts, on client commitments.
Enterprise-grade discipline
The Italian SRLS brings European operational rigor — systematic processes, documented workflows, and structured governance that most US agencies skip.
Global supplier access
Our Rome entity gives us vetted European supplier relationships for Amazon private label sourcing — quality options beyond the typical China-only supply chain.
Differentiated positioning
No other US e-commerce agency operates this way. The dual-entity structure is a genuine differentiator — not a marketing angle, but a structural commitment to doing things right.
How We Operate

The Principles
We Don't Negotiate.

01
Operations Over Decks
We don't sell strategy. We sell execution. Every engagement is measured by what gets done — not what gets presented. If we're not running your operations, we're not doing our job.
02
US Market Only
We serve US domestic clientele exclusively. No UK, no Canada, no distraction. Depth in one market beats shallow coverage in five. The US e-commerce market is large enough to build a world-class agency around.
03
No Ambiguity
Every engagement has a written scope, defined deliverables, and agreed reporting cadence. We don't do retainers with vague outcomes. You know exactly what you're paying for and exactly what you'll receive.
04
Infrastructure Thinking
We build systems, not campaigns. Every solution we build is designed to operate without us eventually — automated, integrated, and documented. We want your business to run better because of what we built, not dependent on us to keep running it.
05
Focused Client Roster
We work with a small number of brands at a time. Not because we can't scale, but because quality degrades when attention is spread too thin. Every client gets a dedicated team — not a shared resource pool.
06
Full Transparency
Weekly reporting, open dashboards, and direct access to every account we manage. No black boxes, no vanity metrics, no hiding behind "proprietary methodology." Your data is yours — we just make it work harder.
Leadership

The Team Behind
the Operation.

MBA-led. Operator-first. Built from backgrounds in Amazon Private Label and Enterprise IT at global firms.

SP
Founder & CEO
Servizio Primo LLC + SRLS
MBA with direct experience scaling Amazon Private Label brands from zero to seven figures, and enterprise IT delivery at Infosys and TCS. Built Servizio Primo to bridge the gap between e-commerce ambition and operational reality for US brands.
MBAAmazon PLEnterprise ITInfosysTCS
OPS
Head of Operations
Houston Fulfillment Hub
Leads all fulfillment, 3PL, and creator seeding operations out of the Houston hub. Background in logistics and warehouse management for high-volume DTC brands. Responsible for the 2pm CT same-day ship commitment — every single day.
3PLLogisticsDTC OpsWMS
TT
Head of TikTok & Creator
Affiliate & UGC Programs
Manages the 1,000+ creator affiliate network and UGC creative lab. Specialist in mid-tier creator strategy, content briefing, and TikTok Shop conversion optimization. Former creator herself — she understands both sides of the brief.
TikTok ShopAffiliatesUGCCreator Strategy
AMZ
Head of Amazon
Private Label & PPC
Leads all Amazon engagements — from product research and sourcing through FBA launch and PPC management. Managed seven-figure Amazon ad budgets across multiple categories. Obsessive about ACoS structure and organic rank velocity.
Amazon PPCPrivate LabelFBAA9 Optimization
Work with us

Ready to Build
Something
that Lasts?

Book a free 30-minute strategy call. We'll ask the right questions, give you a straight answer on fit, and map out what working together would look like.

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