$824K in Shopify Sales.
+63.8% Year on Year.
A US tattoo numbing & aftercare brand scaling its owned store. Creator-led TikTok discovery feeding Shopify conversion and repeat purchase — turning a trusted product into a compounding revenue engine.
The challenge.
A genuinely loved product — a professional-grade numbing cream trusted by thousands of artists — but an owned store that wasn't capturing the demand. Discovery was happening on social; conversion and retention on Shopify were under-built.
What we did.
One coordinated motion across creators, content and the store itself.
Artist-led seeding
Sampling and affiliate partnerships with working tattoo artists — the most credible voice in the category.
UGC content lab
A steady stream of native short-form, so the feed stayed fed and winning angles surfaced fast.
Spark Ads on winners
Paid amplification behind only the videos that already converted — spend followed proof.
Shopify CRO + bundles
Store optimisation, value bundles and a repeat-purchase flow to lift AOV and lifetime value.
